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Why Sponsor?

Growth Media Productions is proud to provide programming to public television stations at no cost. This is possible thanks to the generous support of our sponsors. In exchange for their funding support, sponsors receive valuable marketing avenues for their businesses. Find out more about sponsoring programs here.  


Changes in the economy, demographic shifts and the fragmentation of media have all contributed to sponsorship’s growth. Some of the largest factors behind the rise in sponsorships include:   


Decreasing efficiency of measured media

Costs for traditional advertising continue to increase while ratings and readership decline. On top of that is an even more basic problem: Consumers are not paying attention to ads. Sponsorship, on the other hand, provides opportunities for embedded advertising, a fail-safe delivery system where messages are incorporated right into the action.


Changing social priorities

Buyers are demanding to know where a company stands before they purchase its products. Making the world a more healthy, happy and livable place is prerequisite to achieving consumer affinity. Sponsorship, which aligns companies with community responsibility and improved quality of life, is precisely the kind of statement consumers respond to. When a company sponsors, it is providing something for its customers – not making a media conglomerate richer.


High consumer acceptance

While traditional media is less effective than ever, much of the new media alienates consumers. For example, 75 percent of Americans view phone solicitation as an invasion of privacy. And, 69 percent of consumers who buy or rent movies on video are annoyed by advertising before the film according to a Gallup survey conducted for Advertising Age. On the other hand, public response to sponsorship has been overwhelmingly positive. Sponsorship is viewed favorably because it is seen as a form of marketing that gives something back – something that benefits someone else in addition to the marketer.


Viewers Hold Sponsors In High Esteem

More than two-thirds of viewers believe that companies that sponsor PBS have a commitment to quality and excellence. More than half of viewers believe that companies that sponsor PBS are industry leaders. Companies Recognized As Sponsors Are Perceived As High Quality. Two-thirds of viewers would choose to purchase from a company that sponsors PBS, all other things being equal.


People are watching!


Excellent Ratings

PBS averaged a 1.41 primetime household rating during the 2016-17 season, ranking it the #6 broadcast and cable network. (Nielsen NPower, 9/19/2016-9/24/2017)


Larger Audience Than You Might Realize

PBS' primetime household audience is significantly larger than many commercial channels, including A&E (the PBS audience is 135% larger), Bravo (126%), TLC (122%), Discovery Channel (70%) and HGTV (39%). (Nielsen NPower, 9/19/2016-9/24/2017)

  1. INVESTORS - 68% are investors
  2. EXPENDABLE INCOME - 25% have $100+ of liquid assets
  3. CONSTANT MOVEMENT - 37% own three or more vehicles per household 


  1. ENGAGED - 48% read a newspaper regularly 
  2. CHARITABLE - 43% more likely to be a member of a charitable organization
  3. REWARD GOOD CORPORATE CITIZENS - 85% consider switching to another brand when negative corporate citizenship practices have occurred 71% vote


  1. INVOLVED IN LOCAL POLITICS -58% more likely to be a member of a local body of government
  2. OPINION LEADERS - 25% more likely to be an opinion leader
  3. CIVIC MINDED - 51% more likely to take an active part in a local civic issue   


  1. CULTURALLY AWARE - 37% have attended the symphony, opera, ballet, dance or live theatre
  2. READERS - 40% read books on a regular basis 
  3. MORE LIKELY TO TRAVEL - 28% have traveled domestically via air (at least 3 times) while 25% have traveled abroad